Audience

Who the provider is selling to. This is how support is staffed, whether there is a contract to negotiate, if an invoice can satisfy a procurement department, how much hand-holding the documentation assumes. Two providers can run the same software for the same kind of site and be completely unusable for each other’s customers. This is why it is a separate field from use case. A CMS is a CMS whether it belongs to a freelancer or a ministry; the purchasing, the compliance paperwork and the escalation path are not. A freelancer is the smallest kind of business, and whether a platform expects a developer is a question of category.

8 values in use. 64 records do not record this field.

• Solo and freelanceOne person, several sites.103 records
• AgenciesHosting multiple sites, on your account.74 records
• StartupsCheap now, larger soon.49 records
• Small and medium businessesIt has to work, and someone must answer.114 records
• EnterprisesThe contract is the product.51 records
• Government and public sectorProcurement decides, not preference.8 records
• Education and researchMany accounts, small budget.13 records
• Non-profitsDiscounted, and rarely maintained.10 records